Success of eBook and emergence of self publishing has made more indie authors to enter and make decent income from their writings. While many of us wasting time discussing Amazon’s monopoly and competition and totally overlooking rise of new Hybrid author-buyer services like BookBaby, Inkling etc.
The crux of above lines is just to highlight that these new models are way different from traditional publishing and there are more new authors and content flood than ever before. eBook pirates simply do not have enough time to capture all of it.
Book price have gone down, And there is new notion of Social selling using Facebook, Twitter ,Blogs. Today’s eBooks are more seen as seasonal commodity like newspaper and magazine. There is not enough resources and return from pirating these, although buyer close circle sharing is quite possible.
DRM has been abandoned not because there is better alternatives but a simple math of investment – return, DRM system did not yield profit for modern low priced ebooks. Moreover indie author need not worry about using any DRM features.
As soon as the books became a piece of software that are known as “eBooks” (eBook is merely a computer document of some format), first thing that came into mind is it has to be free just like piles of free utility software available today. Same logic apply for eBooks too because the replication cost is zero here.
In order to succeed in eBook business old publishers need to change their mindset, biggies like Amazon and most other retainer already doing it, take an example of BitLit. Bitlit is giving eBooks for free if you already own printed edition, but not all listing are free here so thats how they make money.
In-fact almost all of them in some form or other give away for free like promotional copies or subscription model. So just as we do with software, make part free and other payable same should work with eBooks as well.
Two popular strategy that we all see is letting part of books read for free or making some titles totally free in exchange of web traffic and on the right side paid titles will be listed. Very similar to ad revenue model that article sites use.
So effectively mapping the same old business “write” -> “publisher” -> “print” -> “retailer and expect to earn money will be wasting time and money.
There is stall in desktop applications growth. Developer and enterprise tend to target more of mobile devices and cloud. Software pundits say in post PC era this is what we can expect as much of the work now happen using smart-phones and tablets
While that’s a fact but another compelling reason for big software shops to abandon PC is falling revenue from desktop software market. Most of software license are sold for 40 – 500$ range and thats one time and there is possibly no recurring until major software upgrade happens. This is the case with most software unless you are a maker of AutoCAD or Maya like very large system that make money on hourly usages.
In short it is almost impossible to pay bills with that income for any software company. Now there few small player and individual developers seem to roll out cheap or free software here and there.